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Promote an event with a campaign

Hubl drafts a run of posts for one event — announcement, countdown, day-of — and nothing goes out until you have read them and said so.

Every event has a Promote page, under Event in the event’s own sidebar. It does two things: it can put the event on your home page, and it can draft a whole run of social posts for it — an announcement, reminders as the date closes in, and something on the day.

Note

Drafting is free of consequence. The posts sit unscheduled until you read them and press Schedule. You can draft, look, and Start over as often as you like.

Draft the posts

1

Open the event's Promote page

From the event’s admin area choose Event → Promote. VBS weeks have the same page in the VBS rail.
2

Decide about the link and Instagram first

Under Post to, Facebook is always on; add Instagram if you want an Instagram version of every post. Instagram will not take a text-only post, so you are asked to pick a photo to use on any post that has none of its own. Tick Link to the event page if people need to register online. It is off by default because Facebook shows link posts to fewer people unless your Page has Meta Verified; without it, posts send people to your website instead. Changing either afterwards means starting over.
3

Draft

Click Draft the posts. With the AI Assistant add-on, the posts are written for your church from this event’s own details, which takes about half a minute. Without it, Hubl uses its standard wording for that kind of event, and you can change which plan it uses — a simple two-post run, a VBS build-up, a fundraiser arc — before you draft.
Every post is on a dated timeline, with Edit and a remove button on each.

What the AI writes from

With the AI Assistant, Hubl hands the AI everything a visitor would see on the event’s page, and the AI decides how many posts to write, when each goes out, and what each one says:

  • The description and summary. This is where the posts get their substance — what happens, what to bring, who it is for. A one-line description gets you thin posts, so fill it in before you draft.
  • When and where, including the end time, or the last day of an event that runs several days.
  • Who it is for — the age or grade range.
  • Registration. When sign-ups are open, every post before the deadline asks people to register and says how. A full event points people to the waitlist; an event with no sign-up invites people to just come.
  • Prices. The posts quote the price, or say the event is free. When a price tier ends — an early-bird rate, say — the AI adds a post a few days before that warns people, and no later post mentions the old price.
  • Capacity. If spots are limited the posts may say so, but they never quote how many are left, because that number changes after the posts are written.

The AI also picks when each post goes out, to the hour, for when people are likely to be scrolling: weekday mornings, lunch and early evening on Facebook, evenings on Instagram, Sunday afternoon after church rather than during it, and after school drop-off or bedtime for events aimed at families. Posts go out between 7 AM and 9 PM, in your church’s time zone. You can change any post’s time with Edit.

Facebook and Instagram each get their own wording. Facebook posts carry the details and, if you ticked it, the link. Instagram captions open with a short hook, break into short lines, end with a few hashtags, and send people to your website, since a link in an Instagram caption cannot be tapped. The Instagram version of a post can go out at a different hour from the Facebook one on the same day.

Tip

Set up the event first, then draft. The AI only uses what is on the event — it will not guess a price, an age range or a deadline. If you change the price or the deadline after drafting, press Start over so the posts match.

Warning

If the page says AI wasn’t available when these were drafted, the posts are Hubl’s standard wording rather than your church’s voice. They are perfectly usable — open any one with Edit to rewrite it with AI.

Read them before you schedule

The sentence under the heading tells you the shape of what you are about to approve: how many posts, the first and last date, and which Page they go to. Under it, each post sits on a timeline by its date and time, labelled by its job — Announcement, Two weeks out, Day of — with its full text, photo and link.

  • Edit opens a post in the normal composer, with the preview of how it will look on Facebook or Instagram: change the wording, the photo or its date and time.
  • The bin icon removes a post you do not want. The rest are unaffected.
  • Add a post at the bottom writes one of your own into the run.

Tip

Read the day-of post especially. It is the one written furthest from the facts, and the one your whole congregation sees on the morning of the event.

Schedule them

4

Schedule these posts

Click Schedule these posts. The confirmation repeats the count, the date range and the destination in one sentence, because this is the point where the posts become real.
The last thing you see before posts start publishing on their own.

Note

The button is disabled until a Facebook Page is connected, and the page says so. Draft and edit now, connect later, then come back and schedule — nothing is lost in between.

Once it is running

The same page becomes the campaign’s control panel. The sentence under the heading says how many of the posts have gone out, and a line under it totals views, reach, reactions and clicks across them once Facebook has reported.

A campaign in flight: what has gone, what it did, and the two ways to intervene.
  • Pause holds everything that has not gone out. Resume picks the schedule back up where it left off.
  • Stop cancels the rest for good. Anything already on Facebook or Instagram stays there — Hubl cannot take a published post down.
  • Reactivate, on a stopped campaign, drafts the run again from scratch for you to review.

Warning

Move the event and the posts that have not gone out move with it. What they say depends on who wrote them: Hubl’s standard wording is regenerated from the event’s new title, date, location and description, but AI-written posts keep their original text and only shift in time. After you change an event, reread an AI campaign and edit anything that now names the wrong date or place. Posts already published never change, so announce a change separately.

Where to find campaigns later

The Campaigns tab of the lists every campaign across every event, with its status and progress, alongside your evergreen queue. Individual campaign posts also appear on the main timeline, tagged From an event, where you can send one early or cancel just that one.

A run of event posts is the loud half of promotion. The quiet half — welcome posts, service times, giving links — belongs in an evergreen queue.

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